sponsorship is recognized as the most effective vehicle to reach
opening the door to media coverage, apparel sales, at
track presence, and credibility and acceptance with race media and
Short track racing series offer greater media exposure due to less
sponsor “clutter”, smaller tracks, and smaller fields.
sponsors will be included in a race team display tent at each race
for face to face selling race teams and fans, allowing product
sampling and education, and introduction of product innovations.
off site car and driver appearance at each race city with
merchandise and ticket drawings, create awareness of the brand and
Complimentary tickets per race for primary sponsors.
passes and track hospitality available at each track.
Victory lane access pre-race and after a race win.
Revenue from sales of team apparel including hats and shirts
Peripheral Advertising and Sales
Driver and race team web site, with links to sponsor company web
sites are posted with promotional messages and special offers.
Average number of visits per competing team is 300,000 per year.
Race team promotional trailer at each race, industry shows, and new
store openings, distributing product information and purchase
incentives, and selling race team collectible merchandise with
Driver and race car appearances at locations chosen by the sponsor,
with distribution of purchase incentives and product information,
and sales of race team collectibles at each appearance.
Sponsor collectibles sales via web site and retail sales.
race car hauler is a moving billboard that will travel over 40,000
miles during the race season.
to see sponsor levels
to see sponsor locations