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Car
sponsorship is recognized as the most effective vehicle to reach
race fans,
 opening the door to media coverage, apparel sales, at
track presence, and credibility and acceptance with race media and
fans.
Short track racing series offer greater media exposure due to less
sponsor “clutter”, smaller tracks, and smaller fields.
Car
sponsors will be included in a race team display tent at each race
for face to face selling race teams and fans, allowing product
sampling and education, and introduction of product innovations.
Four
off site car and driver appearance at each race city with
merchandise and ticket drawings, create awareness of the brand and
build traffic.
Complimentary tickets per race for primary sponsors.
Pit
passes and track hospitality available at each track.
Victory lane access pre-race and after a race win.
Revenue from sales of team apparel including hats and shirts
Peripheral Advertising and Sales
Driver and race team web site, with links to sponsor company web
sites are posted with promotional messages and special offers.
Average number of visits per competing team is 300,000 per year.
Race team promotional trailer at each race, industry shows, and new
store openings, distributing product information and purchase
incentives, and selling race team collectible merchandise with
sponsor advertising.
Driver and race car appearances at locations chosen by the sponsor,
with distribution of purchase incentives and product information,
and sales of race team collectibles at each appearance.
Sponsor collectibles sales via web site and retail sales.
Team
race car hauler is a moving billboard that will travel over 40,000
miles during the race season.
"CLICK HERE"
to see sponsor levels
"CLICK HERE"
to see sponsor locations |
